AI-Powered Personalization: How UK Apps Are Getting Smarter in 2025 In 2025, the world of mobile apps has taken a massive leap forward, and the driving force behind it is Artificial Intelligence (AI). Across the UK, businesses are racing to deliver smarter, more personalized experiences through their apps. From eCommerce to healthcare and fintech, AI-powered personalization is no longer a luxury — it’s the new standard.
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