The cosmetic industry includes many types of products and every one of these has its own importance. Eyeshadows are popular and used by many consumers. Females are the ones who mostly buy eyeshadow and a brand needs to impress this consumer base.

 The product needs to be of a high-quality and the design of eyeshadow boxes the customer base. Consumers will interact with the product's packaging first then look at the product. Therefore you should concentrate on designing impressive packaging that will make people want to find out more about what you are selling.

The following looks at what makes an impressive design for the packaging of eyeshadow in the competitive cosmetics industry:

Protect cosmetic products

The packaging helps advertise the product but it also plays a role in protecting it from getting damaged. Consumers notice quality and if a box is weak and breaking, they will get the impression that the eyeshadow in it is also of a low-quality. It is important to choose high-quality and customizable packaging material to make the box with.

Eyeshadow pallets tend to be fragile. The packaging should be robust so that it protects the eyeshadow during shipping, handling, and storage. A brand can choose packaging material which conveys what it stands for and believes in.

For instance a high-end brand will choose to place the eyeshadow in a rigid box as this packaging is durable and rigid and conveys luxury. Popular materials that cosmetic brands usually choose include cardboard, paperboard, or Kraft paper to make the box with. You can end up with packaging that will impress consumers and give them the image of quality and the product will also be protected, limiting returns.

Eco-friendly packaging

Sustainable packaging is becoming increasingly important. Many consumers are eco-conscious and brands need to also play their role in limiting waste. Eco-friendly eyeshadow boxes wholesale are able to enhance a brand's appeal.

You need to consider eco-friendly materials such as those that are recyclable, compostable, or biodegradable. Kraft paper and cardboard are popular materials in this category.

A simple packaging design that uses limited material will also stand out and help the brand end up with sustainable packaging. Avoid using toxic inks to print the box with. Opt for sustainable inks such as soy-based and water-based inks.

Functional packaging design

The packaging must keep the eyeshadow safe and also be user-friendly. As said above, choose packaging materials which are strong. Consider including easy-to-use features on the box that will make it simple to get access to the product.

A magnetic closure box is luxurious and easy to open and it can protect the product as well. Simple tuck tabs can also be considered. The features can enhance the look of the box and even make it functional.

Eyeshadows tend to be small items that are portable. Some ladies may want to carry the product in their handbag. The packaging must therefore be simple to carry. It must be the right size and shape.

Innovative packaging design

Custom eyeshadow boxes need to appeal to the consumer base making them be drawn to the product and eventually buy it. An innovative packaging design can be considered here. The packaging must look unique so that it can stand out.

You can for instance make the box be a unique shape which protects the product as well. You can consider asymmetrical, triangular, or even heart shaped boxes. Eye-shaped boxes will be able to get the attention of people.

The packaging can include a built-in mirror that makes consumers' lives easier. Compartments can be included that place the brush and other parts of the product separately. Interactive packaging such as this excites consumers.

Keep your brand in mind

It is important to develop brand identity if you want people to know your brand and consider it as one to buy from. Customers need to identify with your brand. The packaging can help here when it is designed carefully.

The packaging design must reflect the brand's personality. If your brand is an eco-friendly one, the packaging must be like this. If it is a luxurious one opt for high-end packaging that is designed in an elegant way.

Choose colors as well as fonts that align with your brand's personality. A high-end brand will for instance add colors like black or gold on the box and include finishing touches as well such as foiling or a textured impact.

Add your brand logo on the box and make it stand out. Embossed logos that include vibrant colors can do this. Your packaging design must be consistent as well as your branding elements so that people can recognize these. A brand needs to create a cohesive brand image.

Eyeshadow packaging that can stand out and impress consumers whilst protecting the product will be strong and designed according to the requirements of the consumer base. The packaging design will promote the cosmetic brand as well.